Oklahoma Journal – Part 1
We are like dwarfs standing upon the shoulders of giants.
Bernard of Chartres
During the year I spent racing quarter horses, I was always given a leg up.
Literally. A race horse is big: at least sixteen hands, or more than five feet at the shoulder; and racing stirrups, unlike western stirrups, are very short. Even the most experienced jockey is always given a boost onto the horse by its owner or trainer.
Figuratively. I so desperately wanted to race that a couple of owners gave me a break and a couple of jockeys gave me tips.
The myth of pulling yourself up by your own bootstraps works only for the very extraordinary, one-in-a-million kid, which eliminates me and everyone I know. Zorro might be able to leap into the saddle unaided, but the rest of us need a leg up.
I have been lucky in receiving many a leg up, from a lot of mentors and a lot of helpers. Why they bothered, or what they saw in me, I never understood.
**
Three factors combined to push me into my first career as a journalist: a couple of teachers, one of many mentors and a system. The most important of the three was the system, an educational philosophy known as “tracking.”
The practice of separating school classes by ability, tracking groups all A-level students together in classes that are more rigorous and which progress faster, the B-level students in classes a bit slower and less rigorous, and so forth.
The debate over tracking still goes on today, and will probably never be settled, any more than the debate between phonics and sight-reading, but the anti-tracking forces seem to be holding the high ground lately. My stepdaughter’s fourth-grade principal (a frustrated, former underachiever who single-handedly managed to dismantle the Gifted and Talented Education [GATE] program in our school district) even wrote a position paper likening the practice to the “separate but equal” educational system struck down by Brown v. Board of Education.
The Midwest City School District tracked its students, and if it hadn’t I might be an auto mechanic today.
In junior high school nearly all of my friends were lower-scoring students. They knew about cars: transmissions, horsepower, cubic inches, cubic centimeters, carburetors, dual carbs, camshafts, piston rings, overdrive, four-on-the-floor and hotwiring. They had fathers who knew such things and passed them on.
I didn’t know a piston from a pothole, but I knew that I wanted to know. With no father to teach me, how else was I to find out but by taking a class? The junior high school offered a two-hour-a-day, trade-school class in auto mechanics. I signed up for it and was rejected. Mildred offered to help me out. For the only time, she met with the school authorities on my behalf. At least if I became an auto mechanic, I could earn my own living and would need no further help from her.
“Mrs. Pilkinton, this class is for the ‘C’ and ‘D’ students, the ones who are never going to college and who have no particular ambition other than to work on cars,” the vice-principal explained to her. “I understand that Steve wants to learn how to repair a car, but he’s college material and would be wasting his time in auto mechanics. He needs to concentrate on academic subjects.”
Bitterly disappointed at the time, I would hug the man today.
*
The head of the speech and drama department at Midwest City High School was a swelled-headed egotist who loved to hear himself pontificate. Only in his early twenties himself, he stroked his ego by displaying his knowledge to teenagers.
Most of the students in his classes worshiped him. Some of us didn’t, but that didn’t keep us from wanting to know what he knew. Who was this Pirandello fellow, anyway, and why should we care? Better find out. Samuel Beckett? Giraudoux’s “Madwoman of Chaillot?” Don Marquis’ ‘archy and mehitabel?” Better find out.
When I enrolled in my first journalism class my senior year in high school, he suggested to the instructor that I be given a regular column in the school newspaper, the “Bomber Beam.”
I was already writing, but I didn’t really want to be a newspaper reporter. I wanted to be Scott Fitzgerald. But from reading my own work, I finally realized that I was unlikely to write another “Gatsby” while in college. Mildred was right in one observation: I was going to have to earn a living somehow. So journalism it was.
That semester, with my own satirical column, “Dimick on the World,” running bi-weekly, I decided I wanted to be humorist Art Hoppe, syndicated columnist from the San Francisco Chronicle.
I could change personas as often as I could change masks.
*
The journalism teacher helped me get a scholarship. It wasn’t much: only $350 a year, but that still paid for tuition and left me almost $50 a semester for books. Mildred was eternally grateful – or, rather, she was grateful for two years until I gave up the scholarship to change from a journalism major to a “directed studies” major in journalism, history and English.
*
It was Career Day, 1964, and I attended the journalism career class, where the speaker was a University of Oklahoma staffer who headed both the Future Journalists of America association at OU and the Oklahoma Interscholastic Press Association, which promoted, encouraged and critiqued high school newspapers.
Bill Atkinson’s Oklahoma Journal was still fairly new and I was still fairly conservative. I had no idea that I would spend some years writing for the Journal. I only knew I was still burning from the front page of a few weeks before. When the floor was opened for questions, I raised my hand.
“I’m wondering about a front-page editorial in the Journal,” I said. “There was a huge color photo of Lyndon Johnson with a banner headline saying ‘The Journal Endorses Johnson For President.’ To me, that’s not journalistic responsibility. News belongs on the front page and editorials belong on the editorial page.”
Later, I would hear Jim Paschl tell the story: “The kids were asking about wages, and whether they should take more English classes and how important it was to know how to type. And all of a sudden this high school kid raised his hand and asked a question that I would only have expected from a third- or fourth-year J student.”
*
Jim was a journalist from the old school. When told as a high school student that he couldn’t take a journalism class unless he could type, he spent a week or two teaching himself to type with the first two fingers of both hands. Using only four fingers, he was faster than I was, and I was no slouch of a typist.
He became the first in a series of mentors, giving me a part-time job helping him run the FJA and the OIPA, showing me the campus hangouts, introducing me to all of the J-School faculty (and, more importantly, to the office staff, who would later turn their backs when I snuck in for unauthorized use of the mimeograph machine), and trying to get me to pledge a fraternity. When the 4,000-odd incoming freshmen were gathered in the football stadium for the freshman convocation, we cruised around Norman in his car, drinking beer.
Jim was an irreverent smart-ass, like me, and we clicked. He telephoned my dorm room one Sunday morning about ten. “Where have you been? Did you go to church”
“Church? No, I didn’t go to church. I just got out of the shower.”
“Oh, well, you know what they say,” he quipped. “Cleanliness is next to godliness. If you can’t go to church, take a shower.”
**
Of course, I liked Bill Atkinson. Nobody in Midwest City disliked Bill Atkinson. Founder of the town, churchgoer, Sunday school teacher, generous host and all that. He may have controlled the city, but he did so with the soft words of a grandfather and he nearly always got his way. Harsh words, if any, came from his lieutenants.
It was just that Mr. A and I got off on the wrong foot. I didn’t know I would end up working for him.
My first real exposure to Mr. A. was his appearance at the City Council meeting to oppose the commercial rezoning of a tract of land which he didn’t own. And then there was the stock offering for W.P. Atkinson Enterprises, Inc. I was right about the former incident and wrong about the latter, but it still left me less than happy with the town’s godfather.
When Atkinson decided to start a newspaper to rival the Daily Oklahoman, he received almost unanimous support from Midwest City residents and not such a shabby showing by many Oklahoma City residents tired of living in a one-newspaper town. OKC’s major players, naturally, could not provide any overt support for fear that the Gaylord machine would demote them from the majors to the minors.
The stock issue had pretty respectable sales, with thousands of little folks buying a few shares at a time. The stocks were divided into “Class A” and “Class B” shares, each costing a modest $2.00. The rules of the game were that only Class A stocks could vote, but you could only buy a Class A share if you also bought two Class B shares. My single vote cost me $6.00.
Atkinson, however, was allowed to buy a freight-car load of Class A shares, unencumbered by the nuisance Class B baggage, at par value, which was set at five cents. His controlling votes cost him a nickle each.
It would be many years before I learned that this is how millionaires are made overnight, and nobody thinks twice about it. But still.
*
And then there was the sensationalism, as in the front-page editorial with full-color portrait of LBJ. Atkinson had invested in an offset printing press – the first daily paper to do so. Offset was a fairly new technology with definite advantages over the older “hot type” presses, for which each page had to be hand-built from lead slugs that were melted and formed, one line at a time, in a Linotype machine. Offset printing produced darker blacks, more subtle shades of gray and beautifully focused color photos on cheap newsprint.
To show off its state-of-the-art printing press, and shout out the difference in printing quality every morning between The Journal and The Oklahoman, Atkinson’s paper tended to overuse its technology maybe just the slightest bit.
Dog Bites Postman,
a front-page headline might scream. In fact, all of The Journal’s headlines tended to scream. We high school journalism students began referring to the paper as “The Yellow Journal,” after the pejorative term coined to describe the over-the-top antics of the New York papers during the Hearst-Pulitzer newspaper wars of the 1890s, when the publishers’ political viewpoints and desire for increased circulation didn’t so much overshadow as became the news.
*
In a famous telegram to the fledgling illustrator Frederic Remington, who had failed to find any anti-American activity by the Spanish colonial power in Cuba in 1898, William Randolph Hearst decreed, “You furnish the illustrations. I’ll furnish the war.”
Both Atkinson and Gaylord longed for such power. But while Atkinson could scream louder, Gaylord had the staying power.
*
With a very few exceptions, a successful newspaper relies on two main ingredients: sports and advertising. News coverage comes in a distant third. In the Midwest and Southwest, especially, where Oklahomans and Texans are football fanatics and Hoosiers feel they have little to live for between basketball seasons, a paper must devote an outlandish amount of copy space to sports in order to snag a single paid subscription.
But the number of copies sold is only a roundabout way of generating income. Subscription revenue and the newsstand price account for only a small percentage of total income. There are many successful throwaways that exist on advertising revenue alone.
It’s the advertising department that makes any newspaper a sustainable business venture. Advertising revenue makes possible the daily delivery of – in order of importance – sports stories, comics, crossword puzzles and advice columns. And news, of course.
But ad rates are tied to circulation, so the theory goes that if a publisher pours enough resources into sports coverage, he’ll sell enough papers to raise his advertising rates high enough to pay for the sports coverage and to throw in some news as an added bonus.
On the news side, The Journal had no foreign correspondents and no Washington or New York bureau. It didn’t even have a full-time staffer in Tulsa; only a part-time “stringer” paid by the article. There was no national desk or national editor and no state desk or state editor, only a city desk, a city editor and a city staff.
The sports desk stopped barely short of having the same number of reporters and editors as the news department.
*
In addition to full-time staffers, the sports desk employed a large network of stringers: high school or college kids who covered specific games and called in the stats, with maybe a bit of local color, or even a feature article, if warranted. It was a plum job for a sports nut who might well be attending the games anyway, and a couple of my high school classmates landed slots as stringers.
*
In my senior year of college, I was stocking shelves in a mini-mart on weekdays and doing janitorial jobs on weekends. And I was again writing a column for the campus daily newspaper, as I had for the high school paper four years earlier. This one was called “Dear George,” and was written in the form of a letter to a fictitious friend. It was biting and angry and satyrical and caused a couple of minor confrontations in the J-school, particularly when I once used the phrase “knocked up” and incurred the wrath of one of the senior professors.
We didn’t use such phrases in mid-America in mid-century. Euphemisms Were Us. I could have written sarcastically that if the university didn’t lock up its freshman women at 11 p.m. (which, incredibly, it did), ipso facto, none of these women would be found “in the family way.”
But I still think it was just the slightest bit more effective to write, tongue in cheek: “Lock up your daughters at 11 o’clock and they won’t get knocked up.”
It didn’t insult the students, who were much more worldly than the administration, the Oklahoma legislature or their parents were ready to admit. But it sure insulted the administration, the legislature and the parents.
*
In the late ‘60s and early ‘70s, Oklahoma students could have their draft deferments withdrawn for exercising their freedom of speech and spouting unpopular opinions. But probably because my little transgression did not involve politics, I suffered no more serious consequences than nasty letters to the editor and J-school faculty disapproval.
But, despite it all – or maybe because of it all – when The Oklahoma Journal was looking for a stringer to cover OU campus activities, one of its sports stringers suggested my name to the city editor, who called me and offered me the job.
The city editor was Don Rice, the toughest and most acerbic son-of-a-bitch I’ve ever worked for. Rice wasn’t even thirty years old then, but had already been a reporter, columnist and desk man for The Daily Oklahoman and The Oklahoma City Times, a journalism teacher at Oklahoma City University and was now the de facto editor of the Oklahoma Journal.
I was a long way from his star reporter, but I was treated no differently than the rest of the staff. Rice treated all of his reporters the same: like shit. But he challenged their assertions, made them justify their positions and – when he felt he had to – rewrote their copy.
Nobody complained.
Well, that part isn’t true. We all complained. We chafed under his tongue lashings and swore dire revenge. But when he finished with our copy, whether by prodding us to rewrite it or by rewriting it himself, the story was clearer and more focused, and we were proud to see our byline on the piece the next morning.
Rice never let himself be caught mentoring anyone or visibly giving anyone a leg up. That would have spoiled the tough-guy image he had worked so hard to perfect. But any reporter willing to learn could improve his skills immensely under his caustic prodding.
John Clabes, the managing editor, was another story entirely.
Unlike Rice, Clabes was smooth and calm on the outside – and nestled comfortably in the back pocket of the advertising manager. He viewed his job description as “manager in charge of ensuring that no advertiser or potential advertiser suffers hurt feelings.”



