The King of Oklahoma City
Why, man, he doth bestride the narrow world
Like a Colossus
Julius Cæsar. Act 1. Sc. 2.
Edward King Gaylord scouted out Oklahoma City in 1902 and returned for good in 1903 – four years before statehood and a bare two years after the death of Queen Victoria. He carried with him three things much more important than his luggage: a bankroll, Victorian sensibilities and a desire to own his own newspaper. He would spend the next 71 years as social, moral and political arbiter of Oklahoma City (almost as many years as his spiritual mentor had ruled England).
Gaylord had been business manager of his brother’s paper, the St. Joseph (Missouri) Dispatch, but chaffed under his brother’s leadership. A chance comment by a colleague led him to Oklahoma City, one of the last frontiers in America, and where a man of substance, pluck and ambition might start a successful newspaper.
Established almost a decade before, The Daily Oklahoman had gone through a series of owner-publishers and was a struggling paper relying on social columns and wire services for most of its content. Gaylord and two partners bought a 45-percent interest. The other daily newspaper in town at the time, the Times-Journal (along with every other general-interest paper to be founded in Oklahoma City during the next century), Gaylord would eventually manage to ruin and then to absorb.
In 1907, for instance, a pair of free newspapers were established, the morning Pointer and the afternoon Examiner. “Throwaways” or “shoppers,” we call them nowadays – papers that depend solely on advertising revenue (in turn based on circulation) although being more than a bit light on the news side.
As the new papers drained revenue from The Daily Oklahoman, Gaylord decided to offer free classified advertising and even started his own throwaway evening paper. Within four years, the Pointer and the Examiner folded.
The Oklahoma City Times (successor to the Times-Journal) was bought out by Gaylord in 1916.
The Oklahoma City News, a Scripps-Howard paper, began publication in 1906 and folded in 1939. Shedding crocodile tears, Gaylord wrote in an editorial that
With the Oklahoma News gone, we feel an emptiness as real as if a human being with whom we had labored for many years had died an untimely death…The Daily Oklahoman and the Oklahoma City Times will try harder than ever to print the best newspapers circulated in any community of 250,000 in the United States. They will provide a forum for all shades of opinion. They will try to print all of the news and both sides of every story.
Many considered it an empty promise.
Other newspapers would come and go over the next decades, the most recent serious challenger being The Oklahoma Journal, founded in 1963 by W.P. “Bill” Atkinson as an alternative to The Oklahoman’s strident, ultra-right politics and blue-nosed moralizing. Atkinson’s paper, by then owned by a California company, folded in 1980.
Along the way, E.K. – always the business manager – discovered that not only does advertising revenue drive newspapers, but advertising could also be used as a bludgeon to crush competitors or enemies. He would use the power of advertising in his papers (such as running free classifieds to crush the Pointer and the Examiner) or the withholding of the same (including refusing to sell ads to merchants who also bought ads in opposing papers) with ruthless efficiency and to great effect.
Just as he forced all other daily newspapers out of town (he never bothered much with the weeklies serving a niche market), Gaylord forced a buyout of the remaining 55-percent interest in The Oklahoman in 1918, making him the majority stockholder in the paper and the sole voice of Central Oklahoma.
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E.K. established the tone for his newspaper early on: Christian prayers were printed on the front page and Christian sermons on the editorial page. As late as the 1970′s, his front page featured a column labeled “Sooner Stanzas” – sappy 19th Century-style poems written by his staff poet laureate.
The paper crusaded against liquor, gambling and prostitution, both before and after statehood, although these campaigns were tempered for a while early on following a visit by a delegation of the town’s most influential businessmen. (This temporary retreat led to an amicable falling-out between Gaylord and one of his two investors, resulting in E.K. buying out Roy McClintock’s fifteen-percent interest.)
A staunch foe of organized labor, Gaylord inveighed for decades against “labor racketeers,” once even going so far as to declare that “most union members are under the thumb of union bosses.” His glory days were during the 1940′s and 1950′s, when no civil liberties were too dear to sacrifice for the war effort and Communists were to be found skulking behind every tree. When a bizarre series of bombings accompanied an effort to unionize the state’s barbers (I certainly didn’t understand it at the time; barbers have never been my image of “racketeers” or bombers) The Oklahoman had a field day. When the railroads were still thriving, but trying to break the back of the unions, “featherbedding” was the word of the day and E.K. used it often in huge, bold headlines.
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Nor was Gaylord any too fond of Indians or Negroes, but he loved protectionism and isolationism. A selection of headlines and bon mots from the early years:
September 25, 1907
INDIAN DRINKS, GAMBLES, FOR-
GES CHECKS, AND IS NOW
IN JAIL
May 7, 1907:
DARKTOWN POKER
PARTY DISTURBED
October 14, 1910:
FRUITS OF FALSITY SHOWN;
FALSITY STILL SURVIVE
The pages of the Guthrie State Capital [newspaper] during the campaign …constitute a political criminal record, devoid of a single virtue of a decent fight and rotten to the core with putrid, contemptible falsehoods that reek in their own puddle of filth and send out a sickening stench that stagnates to this day in the nostrils of some…
November 7, 1910:
Jack Johnson, negro pugilist, was hit on the head by a thrown brick in Chicago, but not much hurt. Just think! it might have struck his shin.
November 7, 1910:
…”Millions for defense, but not one cent for tribute,” was an expression when there was more patriotism than commercialism in this nation. The sentiment today seems to be, “Millions for foreign loans, but not one cent for western investments.”
…Possibly a central bank might serve to expedite those $50,000,000 loans to build Chinese railroads, while business at home might be carried on by the employment of asset currency or wampum.
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E.K. was terrified that his own employees might want to organize and might want to be paid a living wage. When the Oklahoma City Press Club, which had been active in the ‘teens, finally folded, he spent decades fending off every effort to revive it, fearing that, if they had a warm place to congregate, newspaper reporters might try to organize. A new press club was eventually established, but it was dominated by advertising salesmen and public relations types and had few actual members from the working press.
In Gaylord terminology, there was no such organization as a “labor union,” except as a part of the phrase “labor union goons.” Union representatives were always described as “labor racketeers.” According to E.K., these racketeers were only out to collect monthly dues and line their own pockets, at the expense of the poor working man. In the forties, he claimed they were all but in the payroll of the Nazis.
Labor Racketeers Enemies of America
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Government a Partner With Racketeers
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Rick [Capt. Eddie Rickenbacker] Blasts
Out at Labor
Racketeers
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No Goon Squad Wanted Here
THE GOOD PEOPLE OF OKLAHOMA CITY may as well recognize the fact that there is danger in the air. If the labor racketeers get an inch they will take a mile. The ultimate aim of such racketeers is to put every city in the United States under their thumbs and rule every industrial plant by brute force – by terror and intimidation….
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Congress Can Stop This Racket
The racketeer who collects $16 from a common laborer is taking the bread out of the mouths of workers’ families….
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Pastor Says President Is
Mouthpiece of Racketeers
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Labor or Extortion, Which?
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Tax Exemptions for Racketeers
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Labor is Warned
Of Racketeers
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And in what must have been one of his proudest achievements, E.K. ran a weekly anti-labor editorial in the spring of 1942 under the standing headline Idle Machines Work for Hitler:
Admittedly there are those who have exploited labor in the past, who are exploiting labor today, and who will continue to exploit labor until the universal acceptance of the Golden Rule shall purge selfishness from the hearts of men.
But no exploitation in our annals has ever surpassed in amplitude or obliquity the hijacking of hundreds of thousands of American workers by the high toll takers of labor’s exploiters. No harder fight has ever been waged than the fight of the press to relieve citizens from the shameful necessity of paying racketeers for the privilege of working for their country….
Dwain, my father, a Santa Fe Railroad engineer, proudly paid his union dues every month without coercion by “goon squads” or “racketeers,” and was quick to acknowledge that his life was better off because of the sacrifices of the workers before him. But Gaylord’s constant harping finally had its desired effect on the majority of the state’s citizens, and since 2001, the state’s constitution prohibits union-only, or “closed” shops.
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In the fall of 1967, Gaylord briefly interrupted his campaign du jour (convincing Oklahomans that Vietnam War protestors were all dupes of the International Communist Conspiracy1) to engage in a successful, full-frontal attack on the free-speech policies of the University of Oklahoma.
A junior at OU that year and a journalism major, out of curiosity I accompanied a friend of mine to the Student Union one evening to hear a speech by Paul Boutelle, someone I had never heard of. The friend was a half-hearted member of the radical Students for a Democratic Society (SDS). Paul Boutelle was the vice-presidential candidate for the Socialist Workers’ Party.
I went to the speech expecting the usual tired radical rhetoric and came away deeply moved by a man who spoke to the pain and longing of the black and the powerless. My family, being neither, gave little thought to these issues. Like many in the audience, I raised my hand and argued with him, but the speech was the first of many awakening shocks I would receive over the next several decades.
“Black Power,” Boutelle said, “simply means GET OFF OUR BACKS! Quit trying to keep us down and let us succeed.”
On American institutions: “There are more crooks on Wall Street than anywhere else in the world.” An exaggeration, perhaps, but only a slight one given the revelations of the last twenty years or so.
On the Vietnam War: “They say we’re fighting for the self-preservation of the Vietnamese? Nonsense….I’ll be damned if my son will go to fight the white man’s war.”
The appearance was co-sponsored by the SDS, but that group’s OU chapter was a small one, and the majority of the audience was, if not completely hostile, at least not very receptive. The foreign students gave him the hardest time, but he fielded every question calmly and sincerely.
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The firestorm hit the next day and continued to grow over the next several weeks. Gaylord’s papers raged against the appearance on campus of a man variously described as a “Harlem Negro,” “Harlem Negro taxi-driver and avowed Marxist,” “a Harlem Negro militant,” “an avowed Negro Marxist” and “an avowed Harlem Negro Marxist.”
It was important, of course, to make the point to those readers not familiar with either the man, his politics or his speech, that Boutelle was a “Negro.” Gaylord seldom went in for the subtle code words or phrases used today. Worse, still, Boutelle was an “avowed Negro,” which one can only assume must be the worst kind.
A scheduled Boutelle speech in Oklahoma City was cancelled. Lecterns were pounded in the two houses of the Oklahoma State Legislature. University funding was threatened. A legislative investigation was called for. Angry meetings were held between state representatives and the university president, led by Reps. Texanna Hatchett and David L. Boren.
Heads rolled. Well, one head rolled. A staff member with the university-connected Southwest Center for Human Relations Studies, who had helped arrange the Boutelle appearance, became the sacrificial lamb, being “relegated to full-time office work rather than being available for speaking engagements representing OU.”
Some months later, the executive committee of the Center issued a policy statement upholding its decision to allow a credentialed candidate for Vice President of the United States to speak on campus:
The public at large and members of government must realize that a major role of a university is that of creating conditions which will permit important controversial problems and issues to be discussed and analyzed in a climate conducive to their understanding and resolution…[We] insist upon the right and responsibility of the center and other recognized segments of the university to sponsor or invite any person to participate in planned educational efforts at this institution.
But the statement was too late. Neither the university nor the legislature agreed that a person out of touch with Oklahoma politics – even if he were a vice-presidential candidate – had any place speaking at a public institution. Weeks before, university president George L. Cross had already apologized profusely, terming Boutelle a “rabble rouser” and stating that “[w]hen you jeopardize the freedom to explore ideas by inviting a person like that to our campus [ ! ], I can see being undone what I’ve tried to do over the years.”
A few days later, a university official indicated that he did not consider the Boutelle speech to be an issue of “academic freedom” and, according to a representative at a closed meeting with legislators and university brass, reportedly said the appearance “was the basis of a clinical experience for students to see how such people talk, look and behave – not an example of academic freedom.”
Such people. The Oklahoman didn’t bother with code words, but the university did.
The university official was, again, president George L. Cross. One of the small group of legislators calling him onto the carpet was David L. Boren, later governor of Oklahoma, later U.S. Senator from Oklahoma and currently, thanks to his decades-long relationship with the Gaylord family, president of the University of Oklahoma.
Plus ça change, plus c’est la même chose. The more things change, the more they remain the same.
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While assaulting unions, the minimum wage and any legislation more favorable to the working man than to the employer, Gaylord was himself becoming rich. During the Depression, he faced a delivery problem throughout the state when several passenger train lines were eliminated. E.K. started his own truck-based delivery service, Mistletoe Express, which became a successful and profitable regional carrier for decades before sliding into bankruptcy in late century.
In 1928, he bought one of Oklahoma’s earliest radio stations, WKY, a station established so early that it was one of only a small handful of stations west of the Mississippi River whose assigned call letters began with a “W” instead of a “K.” (In the 1950′s and ‘60′s, the station was one of only two pop music stations in Oklahoma City and teenagers were divided (much like Ford drivers and Chevrolet drivers) into those who favored WKY and those who only listened to KOMA.)
In 1948, Gaylord founded WKY-TV, the first television station in the market, and a very few years later bought yet another television station in Florida. Although long affiliated with NBC, well into the 1970′s WKY preferred to devote large chunks of its daily schedule to locally produced programs – farm news, children’s programming and home-grown country-and-western shows, especially those featuring the owners of local furniture stores, who were their own sponsors and whose programming represented practically pure gravy for the station.
(“We plow 9 to 9 weekdays and 9 to 5 on Sundays. Come on down and see these ol’ country boys!”)
After the old man’s death, his son established a Los Angeles television production studio, which provided such entertainment as “The Glen Campbell Show” and “Hee Haw.” Branching out into Nashville in the 1980′s, Edward Gaylord first bought Opryland and, inside of only a few years, owned the Grand Ol Opry, Opryland Hotel, Opryland Theme Park, The Nashville Network and Country Music Television, although most of the “Opry” empire has since been sold off.
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E.K. only lost one race in his life: the race to establish an Air Force base controlled by Oklahoma City and the Oklahoma City Chamber of Commerce. W.P. “Bill” Atkinson got there first but E.K. never forgot, never forgave, and ensured that his fame would far outlast that of the former pupil turned biggest enemy. The Gaylord name lives on and is honored today in Oklahoma, while Atkinson is all but forgotten except in Midwest City.
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E.K. Gaylord died on May 30, 1974, at the age of 101. Waiting in the wings to turn a mediocre newspaper into a national joke was son Edward L. Gaylord, whom everyone referred to as “Eddie.” Knowing he would never command the same respect as his father, and would never be known as “E.L.,” Eddie settled for making himself more feared than his father ever had been.
“E.K. wasn’t really all that bad,” a former Oklahoman employee, later an editor at the paper’s last serious competitor, told me. “He was actually very soft-spoken and gentlemanly. And at least he was a newspaperman, unlike his son or Atkinson. He always came down on the side of the news department, even if the advertising department didn’t like it.
“In the 5 ½ years I worked for him, he never once pulled a story or killed a story or asked a reporter to change a story. He had a lot of real old-time, professional news people working for him. People from the old school who had been in the business for years. They wouldn’t have put up with anything other than honest journalism. And he knew it.
“Eddie, now…Eddie was another thing altogether. He was a vicious little bastard. All the things you think you’ve heard about The Oklahoman ignoring news that didn’t fit its own politics, and all the things you’ve read about how terrible the newspaper was – those were all when Eddie was running the show.”
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Walter Harrison, a former Oklahoman editor, included a short, unofficial biography of E.K. Gaylord in his 1954 book, “Me and My Big Mouth.” He contrasted father and son like this: “Pere Gaylord’s domination of his highly successful empire has been so ruthless, that some in the know wonder whether Eddie will be capable of making his decisions when the boss finally takes his hand off the tiller.
Harrison needn’t have worried.
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If E.K.’s Oklahoman was occasionally strident and biased, Eddie’s Oklahoman was downright vicious.
The senior Gaylord, surprisingly enough, seemed to have no great agenda against homosexuals, at least compared to his son. There were incidents, of course. One of E.K.’s most talented deskmen was let go by the managing editor when it was discovered that he was gay. When friends attempted to intercede, E.K. reportedly told them he thought the former employee was “a nice young man” who had simply fallen in with bad companions, but that he left staffing decisions to his department heads.
And when an Oklahoma City mayor became a bit too notorious in his search for pretty boys, Gaylord calmly informed him that he could serve out his present term but it would be very unwise for him to seek re-election. The mayor heeded his advice.
The stridently anti-gay editorials, however, didn’t begin until Edward Gaylord assumed control of the paper. Eddie was hell on homosexuals and assumed the rest of the state was, also. And his editorials were straight out of his father’s book of vitriol:
What Is to Stop It?
A society conditioned to believe that homosexuals are normal folks with equal protection under the law should have no problem accepting society’s blessing of…that minority of homosexual men whose preference (orientation?) is for young boys….We won’t even mention those whose sexual preference runs toward the non-human….
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‘Non-Discrimination” Act
Is Gays’ Stealth Bomber
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Homosexual Issue Signals
Divorce of Law, Morality
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The Hate Card (July 5, 1997) used the phrase “homosexual activists” four times in an essay of less than 200 words.
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Homosexual ‘Rights’ Based
On Propaganda, Pandering
A case could be made that more people are denied jobs because of acne and tattoos than because of sexual preferences….
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Something to Talk About
Please don’t tell us that people once used the Bible to justify slavery. That old dog won’t hunt any more….Unless one is Bibliophobic (afraid of what God says about this), one must agree that homosexual behavior is sinful….
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Conservatives Must Speak Out
Against Politics of Intimidation
Men may alter laws to say that homosexual couples must be treated the same as married couples….But changing man-made laws does not change the laws of God that are written on the human heart….
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Homosexual Agenda Trying
To Declare Flaws as Virtues
A cultural war is being waged against moral codes, traditional values and standards of common decency….
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Eroding Core Values
Get Ready for Same-Sex Marriages
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Another False Notion
Doctors Cave in to Homosexual Rights
Homosexual activists say two men or two women can be good parents, no different than heterosexual parents. Yet that notion runs counter to intrinsic values of human behavior….
The foregoing represent only a small sample of the editorials railing against gay rights for only six years, 1996 through 2002. The total number, from the beginnings of the gay rights movement in the 1970s through today, would fill a book.
Perhaps they already have.
I can’t leave this subject without quoting a couple of favorite headlines placed over letters to the editor: Homosexual Activity a Sign Of Society’s End and Gays Are Own Enemies.
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James V. Risser, two-time Pulitzer Prize winner and director emeritus of the John S. Knight Fellowships for Professional Journalists at Stanford University, wrote a lengthy feature article on the country’s few remaining family-owned daily newspapers for the June, 1998, issue of the American Journalism Review, published by the University of Maryland. The first newspaper featured was Edward Gaylord’s Daily Oklahoman, which Risser generously termed “a journalistic underachiever.”
Contrasting the newspaper itself with the money poured into its lavish new headquarters, Risser wrote that “It’s not clear, though, that enough Gaylord money has been spent to make a better newspaper.” The news staff was skimpy for a paper of its size, but, after all, what “would (the paper) do with additional reporters, given its relatively small newshole”?
“The Oklahoman’s selection of foreign stories is quirky at best,” he wrote. And “the problem with the Oklahoman editorial page is not that it’s conservative but that it’s blindly so, simplistic and loose with the facts.”
The focus of Risser’s article was not on the quality of the “independents,” but mini-portraits of the largest ones. But the following year, the Columbia Journalism Review, the most respected periodical in the country on matters journalistic, dropped a bombshell in the form of a five-part article entitled “The Worst Newspaper in America.” The series may be the first time that the term “The Daily Disappointment” made it into print, but many Oklahomans, liberal and conservative, who have never heard of the Columbia Journalism Review continue to refer to the paper by that nickname.
“Where else can you find a big-city editorial page…that not only demonizes unions, environmentalists, feminists, Planned Parenthood, and public education, but also seems obsessed with lecturing gays?…Want lots of enterprising, in-depth stories with plenty of world and national news…? How about praline recipes instead?”
Or a daily front-page prayer.
And despite the fact that six out of ten Oklahoma City households don’t even bother to subscribe to The Oklahoman, its captive advertisers pay more than double the rates per 1,000 households reached than do advertisers in The New York Times, making for a pretty tidy profit.
Once a Democratic newspaper, The Oklahoman changed with the Southern times to become not only Republican, but more conservative than the Republican National Committee. Columnists during Eddie’s reign were uniformly right-wing, without one single balancing voice. In October, 1998, alone, the paper printed 57 anti-Clinton editorials, sometimes as many as three per day.
Oddly enough, Eddie was a registered Democrat.
Editorial page editor Patrick McGuigan proudly proclaimed, “We’re trying to change the political culture; we’re trying to make Oklahoma a conservative bastion.” Funny. That’s not the mission or calling of a newspaper that I recall being taught in journalism school.
Most respectable dailies catch regular hell from both sides of the political spectrum. Liberals write to complain of the papers’ “obvious” conservative bent and conservatives write to complain that the paper is “obviously” part of the liberal media conspiracy. These papers must be doing something right.
The Columbia Journalism Review piece termed Eddie Gaylord’s Oklahoman “a partisan bully,” although it did quote staffers as saying that, since Oklahoma has been an historically Democratic state (forgetting that Oklahoma has not been “Democratic” in the national sense of the term for more than forty years), it is only natural that Democrats come in for close scrutiny more often than Republicans.
The Oklahoman was silent about the CJR portrait, leaving it to a suburban weekly to call the series “gutter journalism” and to claim that “the lying, prejudicial, trashy article [would not have been printed had The Oklahoman] been a newspaper with a liberal, left wing editorial policy.”
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Four years later, in 2003, Eddie died, after having turned over control, some months before, to his son, E.K. Gaylord II. Christy Gaylord Everest, one of Eddie’s two daughters, became publisher. The Oklahoman was gushing in its tribute to Eddie’s passing. Others were not so generous, including lobbyist Keith Smith, who praised the “new” Oklahoman: “There used to be an anti-gay editorial every week, and I probably haven’t seen one in six months.”
Former Oklahoma governor David Walters noted:
A paper can either highlight your negatives or accentuate your positives, and that paper had developed that into a fine art form. Well, actually, at times it wasn’t even a fine art form – it was just a kind of bludgeoning exercise. But they were effective at it, because you only have to bludgeon every 10th person, and the other nine get the message.
But Frosty Troy, editor of the liberal weekly Oklahoma Observer, and a highly popular national speaker, said it best:
Thirty years ago, he took what was one of the best papers in the Southwest and turned it into what would become known as one of the worst newspapers in America. I don’t want to say anything bad about the man now that he’s dead, but I hope if he’s in heaven, they teach Journalism 101.
Another critic much later observed that a year after The Oklahoma Journal folded in 1980, Eddie’s newspaper’s circulation figures had hardly budged, “suggesting that there were forty thousand people in town who would rather read nothing than read The Oklahoman.”
1“The darkest aspect, and the greatest danger to the nation, occurs in evidence of a conspiracy. There is far too much coordinated action for all these anti-war demonstrations to be spontaneous. There are too many global overtones for them to be entirely indigenous to their various locales.”











